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The Ordinary and NIOD will remain the focus of the company’s efforts.
April 8, 2022
By: Christine Esposito
Editor-in-Chief
Deciem is pulling the plug on several brands. The company made the announcement on Instagram this week. The Chemistry Brand, Hylamide, HIF and Abnomaly are being discontinued. The Ordinary and NIOD will remain, the company said in its post. Deciem just marked its ninth anniversary. The firm was founded in 2013 by Brandon Truaxe. “This new approach will power us to do more of what you love, while allowing us the space to innovate with new brands in the future,” the company wrote in an In...
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